A series of half-hour shows produced by ERT for 2024-2025.

The idea, as the title of the show suggests, aims to present all the links in the production chain of a product, from the stage of seed selection to the final product that will be placed on the retail shelf.

The orientation is to highlight the primary sector and the processing industry, which deals with agricultural and livestock products throughout the Greek territory as much as possible.
The goal of the show is to give the viewer-consumer the opportunity to learn about these products through the personal stories of all those involved in the processes of production, processing, packaging, and marketing.
The impetus for the proposal to implement the show was the realization that the overwhelming majority of us consume a variety of products without knowing how they are produced, what nutritional benefits they offer, and how they are preserved before consumption.

It is known as the "king" of citrus fruits. Rich in vitamin C and other nutrients that protect the human body, the orange is enjoyed both as a fresh fruit and in juice form.

In our country, oranges are mainly found in island communities, as well as in western and southern Greece—especially in the broader Argolida region, where they have been systematically cultivated for over 80 years.

The show "Farm-Fresh, Straight to Your Shelf" visited producers and estates in Argos to get an up-close look at this special Greek product.
We learned about the varieties grown in the area, how plant propagation material is produced, and the careful cultivation required to yield many high-quality, delicious oranges.

We also took part in harvesting the fruit and followed their journey to the sorting facilities. There, we observed the process of washing, sorting, grading, and packaging, before the oranges were sent off to markets and retail shelves across Greece—and mainly Europe, since most of the local production is exported.

Since orange juice is also a primary product, we accompanied the smaller fruits, which are rejected for sale due to their size, to the juicing facility.
We saw how they are received and crushed to extract juice concentrate and learned from experts about how this thick concentrate is stored, pasteurized, and finally packaged in the familiar Tetra Pak cartons found on supermarket shelves.