A series of half-hour shows produced by ERT for 2024-2025.

The idea, as the title of the show suggests, aims to present all the links in the production chain of a product, from the stage of seed selection to the final product that will be placed on the retail shelf.

The orientation is to highlight the primary sector and the processing industry, which deals with agricultural and livestock products throughout the Greek territory as much as possible.
The goal of the show is to give the viewer-consumer the opportunity to learn about these products through the personal stories of all those involved in the processes of production, processing, packaging, and marketing.
The impetus for the proposal to implement the show was the realization that the overwhelming majority of us consume a variety of products without knowing how they are produced, what nutritional benefits they offer, and how they are preserved before consumption.

The cultivation of baby leaves, a subcategory of leafy greens, began in Greece around 20 years ago and has since been on a steady upward trajectory, driven by the increasing market demand for their consumption.

The show "Farm Fresh, Straight To Your Table" visited Alexandria, Imathia, where one of the largest facilities for the production, standardization, and marketing of baby leaves in Greece operates.

We documented the process of soil preparation, seeding, and harvesting of the small leafy vegetables, and were informed by agronomists and research and development staff about the types and origins of the varieties, the cultivation practices, the harvesting methods, post-harvest management, and the factors that influence production costs.

Following the products’ journey during their processing stage, we visited the sorting and standardization area, where we learned about the role of developing a cold chain at all stages to maintain the freshness of the vegetables. We also look at the protocols that are followed to ensure that consumers receive a safe and high-quality product, along with practical tips for consumers.