A series of half-hour shows produced by ERT for 2024-2025.

The idea, as the title of the show suggests, aims to present all the links in the production chain of a product, from the stage of seed selection to the final product that will be placed on the retail shelf.

The orientation is to highlight the primary sector and the processing industry, which deals with agricultural and livestock products throughout the Greek territory as much as possible.
The goal of the show is to give the viewer-consumer the opportunity to learn about these products through the personal stories of all those involved in the processes of production, processing, packaging, and marketing.
The impetus for the proposal to implement the show was the realization that the overwhelming majority of us consume a variety of products without knowing how they are produced, what nutritional benefits they offer, and how they are preserved before consumption.

It’s one of the most popular summer fruits: refreshing, flavorful, and enjoyed in slices, fruit salads, or juices. In some parts of Greece, it is also used to make spoon sweets. Watermelon holds a prominent place in the domestic primary sector, cultivated both outdoors and in greenhouses, with production that satisfies local demand and exports to international markets.
Seeking insights into its cultivation, "Farm-Fresh, Straight to Your Shelf" began its journey in Achaia and Ilia, in the Peloponnese, where over 30,000 acres of outdoor and greenhouse watermelons are grown.
In the community of Varda, Ilia, the show revealed that watermelon plants are entirely imported, with propagation occurring domestically. Viewers also learned about the most popular varieties and the critical role early production plays in commercialization. Next, the show visited Araxos, Achaia, exploring one of the region’s many watermelon greenhouses. There, experts shared insights into cultivation care, including irrigation, fertilization and plant protection. Discussions also covered yields per acre, solutions for labor shortages, and the secret to identifying ripe watermelons.
The journey continued to Lechaina, Ilia, home to one of the largest packaging plants in the Peloponnese. The team observed the sorting and standardization process and followed loaded trucks setting off for international markets.
Later, in the height of summer, the show traveled to Prochoma, in Thessaloniki, to explore outdoor watermelon cultivation, highlighting the differences from greenhouse production. The rest shall unfold on-screen.